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Channel value calculator
Put a dollar value on each channel. The value of one visitor tells you how much you can spend to acquire traffic and where your next hour of marketing should go.
New customers / month
50.0
Customer lifetime value
$406
Value of one visitor
$10
Channel value / month
$20,300
If one visitor is worth $10, you can afford to spend up to that per visitor to acquire this traffic, and it tells you which channel deserves your next hour.
FAQ
How is visitor value calculated?
Visitor value = conversion rate × customer lifetime value, where lifetime value = monthly price × average months a customer stays.
Where do I get conversion rates per channel?
From analytics that ties payments to traffic sources. Cleverpilot shows revenue per channel and revenue per visitor automatically.
Want this answered automatically, with revenue?
Cleverpilot shows every channel (including AI assistants) ranked by the revenue it brings. No cookies, 2-minute setup.