Free tools
Free tools for founders who measure
No signup, no email wall. Use them as often as you like.
Tracking plan generator
Enter your site and a question like “which project gets clicked?”. Get the exact events to track, and switch them on without code.
Website tracker scanner
Scan any website for Google Analytics, Meta Pixel, Hotjar, TikTok and 15+ other trackers, and see whether it likely needs a cookie consent banner.
UTM link builder
Build consistent UTM links for newsletters, social posts and ads. Automatic lower-casing prevents split reports.
GA4 AI traffic filter generator
Generate a GA4 regex to see how many visits come from ChatGPT, Perplexity, Claude, Gemini, Copilot and other AI assistants.
Channel value calculator
Calculate what a visitor from each marketing channel is worth using conversion rate, price and customer lifetime.