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UTM link builder
Add UTM parameters to any URL so your analytics knows exactly which newsletter, post or ad each visitor came from.
Your tracking link
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=october-launchValues are lower-cased and spaces become dashes, so "Email" and "email" don't split your reports.
FAQ
What are UTM parameters?
Tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell analytics tools where a visit came from.
Which UTM fields are required?
Source, medium and campaign are the essentials. Term and content are optional, for paid keywords and A/B variants.
Why lower-case everything?
Most analytics tools treat 'Email' and 'email' as different values, splitting one campaign across two rows.
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